Who needs an email marketing checklist?
You do. Yes, you.
Picture this: You're ready to hit send on your email campaign. You've crafted a catchy subject line, checked for any glaring typos, and scheduled it for the perfect time. But is that all? Should you call it a day?
Not so fast.
What about the design? Have you tested how your email looks on different devices? Did you consider the spam filters? And let's not forget about your contact list—when was the last time you cleaned it up?
Sending an email campaign is like embarking on a grand adventure. There's a lot at stake, and you want to make sure you're fully prepared.
But fear not! Just as a trusted companion guides you through uncharted territories, an email marketing checklist is here to lend a helping hand.
Introducing the Email Marketing Checklist—a comprehensive guide to ensure your email campaigns soar to new heights of success.
The Flawless Email Campaign Checklist: Boost Success and Avoid Mistakes
1. Clean up your contacts: Remove non-opt-in contacts and invalid email addresses to improve deliverability and protect your sender reputation.
2. Prime your list: Segment your audience and tailor your content to increase relevance and engagement.
3. Define your goal: Determine the value your email offers and focus on a clear call-to-action to maximize conversions.
4. Perfect your copy: Keep your email copy short, simple, and personalized to connect with readers and make it easy to read.
5. Follow design best practices: Use an appealing design, optimize for mobile devices, and choose images wisely.
6. Package the email for opens: Craft compelling subject lines, preview text, and use recognizable sender information to encourage recipients to open your email.
7. QA your final email: Audit and proofread your email for typos, broken links, and personalized content issues. Test on different devices and email clients.
8. Hit send on your campaign: Consider the ideal timing for your audience and schedule your email accordingly.
Download an additional 22-point checklist in PDF format to ensure flawless email campaigns. Click the button below to download your copy.
Here are reasons why a checklist is important for email marketing specifically
Deliverability
A checklist ensures that all necessary steps are taken to optimize email deliverability. It includes tasks like list cleaning, removing invalid email addresses, and adhering to email best practices, ultimately increasing the chances of emails reaching the recipients' inboxes.
Content Quality
An email marketing checklist helps maintain content quality by ensuring that emails are well-written, free from typos and grammatical errors, and provide value to the recipients. It prompts thorough proofreading and editing before sending out campaigns.
Consistency
A checklist ensures consistent branding and messaging across all email campaigns. It includes guidelines for using consistent design elements, tone of voice, and branding elements, creating a cohesive and recognizable email experience for subscribers.
Compliance
Email marketing involves compliance with various regulations, such as CAN-SPAM Act and GDPR. A checklist helps ensure that all legal requirements are met, such as including an unsubscribe link and accurate sender information, reducing the risk of non-compliance and potential legal issues.
List Segmentation
Effective segmentation is crucial for targeted and personalized email campaigns. A checklist helps identify segmentation criteria, ensuring that the right message reaches the right audience, increasing engagement and conversion rates.
Testing and QA
A checklist includes testing tasks to verify that emails render correctly on different devices and email clients, links are working properly, and personalization tokens are functioning as intended. It helps identify and fix any issues before sending out the campaign.
Metrics Tracking
A checklist can include tracking tasks to monitor and analyze email campaign performance. It ensures that tracking codes, UTM parameters, or other analytics tools are correctly implemented to gather accurate data for measuring success and making data-driven decisions.
Automation and Workflow
For automated email workflows, a checklist ensures that all triggers, conditions, and actions are set up correctly. It helps verify the logical flow of emails, segment targeting, and time intervals to ensure a seamless automation process.
A/B Testing
A checklist can incorporate tasks related to A/B testing, allowing you to experiment with different subject lines, content variations, or design elements. It helps track and compare the performance of different versions to optimize campaign effectiveness.
Continuous Improvement
By using a checklist, you can regularly review and update your email marketing processes based on insights and feedback. This continuous improvement approach helps refine strategies, enhance results, and stay ahead of industry trends.
In summary, an email marketing checklist ensures that essential tasks are completed for successful campaigns, including deliverability, content quality, compliance, segmentation, testing, metrics tracking, automation, A/B testing, and continuous improvement. It serves as a guide to optimize email marketing efforts and achieve desired outcomes.
Download an additional 22-point checklist in PDF format to ensure flawless email campaigns. Click the button below to download your copy.